I'm Frank. I built Brandamin because every animation studio I'd ever hired skipped the strategy.

I started in motion design 15 years ago, animating pitches for agencies in Athens. Over time, I built two studios: W. App Videos, which focuses entirely on Apple App Store preview videos, and Brandamin, which is the broader studio.

The pattern that pushed me to build Brandamin: we'd get briefed by a client whose homepage didn't say what they actually did. We'd ask what their audience's biggest objection was, and they'd say "I don't know." We'd ask where the video would live, and they'd say "we'll figure it out." Then we'd be expected to make a video that converted anyway.

That doesn't work. So I started doing the strategic work first, before quoting. Then I built tools to externalize that work, so prospects could feel it before they ever talked to us. That's why the Hook Analyzer is on the homepage. It's not a marketing gimmick. It's the first 5 minutes of how the studio thinks.

Conversion Narrative Framework™

The framework is three moves: Tension, Reframe, Outcome. Open on the audience's real, unspoken problem. Shift their perspective. Close on what becomes possible. It sounds simple because it is. The work is in the discipline of refusing to skip the first two moves.

Most videos open on the company name and a benefit, then dive into features. They never name the tension. They never reframe. They go straight to the outcome and assume the audience is already convinced. The framework forces the strategic conversation upstream.

Studio philosophy

Strategy is the project. Animation is the deliverable. We don't pitch reels. We pitch the argument the video has to make and then we make it.

We work in After Effects, no third-party plugins (so the project files are portable). Every project is delivered in milestone-based stages: strategy, script, animatic, final. Clients see and approve work at every stage. If the strategy is wrong, we catch it before it becomes animated.

Two studios, one framework

Brandamin is the strategic parent studio for animated brand work. W App Videos is the specialist sister brand for Apple App Store and Google Play preview videos, which has its own production constraints and review process. They share the same framework, the same studio, and the same Frank.

If your project is App Store-specific, W App Videos handles production. For everything else, Brandamin.