ROI Calculator. What's the revenue lift from a strategic video?

Behind the math

We use a conservative model: a one-time video investment, sustained uplift over 12 months, and no recurring costs. The uplift presets are tied to industry benchmarks for animated video on landing pages and ads.

For pricing strategy on a real project, the brief and the hook tools are the better starting points. The ROI calculator is for sanity-checking the investment level.